A service for Internet advertising that Google developed is called Google Ads. A pay-per-click (PPC) advertising approach lets marketers display their adverts on Google’s search engine and partner websites. Advertisers may build and run advertisements, target particular demographics, and set a campaign budget using Google AdWords. The program offers tools to track ad effectiveness and improve campaigns, as well as a variety of ad types, including text, display, and video advertisements. Google AdWords is an effective tool for companies of all sizes to reach their target market and improve website traffic, which eventually results in higher sales and income.
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